2024 Summer Social Open House

Join us for our Summer Social event! This is a great opportunity to learn about our complete programming. Hear insights from industry experts, including speaker bureaus, podcast producers, publicists, and event producers, who will share valuable tips and strategies. Enjoy delicious hors d’oeuvres and refreshments while making new connections.

If you’re not an NSA New York member this is your chance to discover the incredible benefits of our membership. Network with fellow and aspiring speakers, and explore how our chapter can empower you to elevate your speaking business.

This event is at no cost to members and $25.00 to guests.

Guest Panelists:
Li Hayes, Speaker Agent
Ramon Ray, Motivational Speaker and Event Host
Mirjana Novkovic, Principal & Co-Founder Speaker Story Bank
Golda Arthur, Podcast Executive Producer
Marissa Eigenbrood, Book Marketing & Publicity Expert
Chitra Rochlani, Creator of The Warrior Mindset. Speaker University Alumna

Li Hayes is the driving force behind Go Leeward Speaker Management, dedicated to elevating professional speakers onto more stages. With a background spanning over 20 years in corporate America’s human resources sector, including navigating Big Pharma, Li transitioned into entrepreneurship to pursue her passion fully. At Go Leeward, she collaborates with inspirational speakers in the entrepreneurial sphere, ensuring their impactful messages resonate and contribute to the success of events. Li also champions emerging speakers through her Path to the Mainstage program, imparting invaluable insights and strategies essential for speaker success, empowering them to accelerate their business growth. goleeward.com

Takeaways:

• The #1 thing event planners are looking for….why they hire.
• How to get planners to pick you!
• How speaker reels get you hired.
• Getting the most value out of every event.

Ramon Ray is a beacon of positivity and a dedicated advocate for global improvement. As the publisher of ZoneofGenius.com and the dynamic host of USA Today’s The Rundown with Ramon, he brings infectious energy and deep expertise to the forefront. With a track record of launching five companies, selling three, and becoming a respected authority on small business success, Ramon is also renowned as a motivational speaker and event host. He has engaged audiences with insightful interviews featuring luminaries such as all five Shark Tank sharks and former President Obama, while sharing stages with influential figures like Deepak Chopra, Simon Sinek, Seth Godin, and Gary Vaynerchuk. Ramon’s latest book, Celebrity CEO, underscores his passion for helping entrepreneurs harness the power of personal branding to achieve remarkable success. RamonRay.com

Takeaways:

• How to Organize and Execute Events Successfully: Start with thorough planning and securing the necessary resources to ensure a smooth execution.
• How to Build Strong Branding: Create a compelling brand identity to attract attendees and enhance your event’s credibility.
• How to Market Your Event Effectively: Use strategic marketing to reach a wide audience and convert leads into registrations.
• How to Secure Financial Resources: Ensure adequate funding through cash or credit and explore various revenue streams, including ticket sales, sponsorships, vendor fees, or donations.
• How to Decide on Event Pricing and Communicate Benefits: Determine if your event will be free or fee-based, and clearly communicate the pricing structure and event benefits to attract attendees.

Mirjana Novkovic is a 25 year veteran of the speakers bureau industry and current Principal at Speaker Story Bank, Mirjana will share her strategic 4C Formula to build meaningful growth for your speaker business. Discover how a nuanced approach to Curation, Connection, Community, and Collaboration can lead to BIG WINS in your speaking career!

In this power-packed session, you’ll learn:

• How to curate relationships and content that set you apart.
• Strategies to connect with the perfect agents and buyers for your niche.
• Techniques to nurture a community that fuels mutual growth.
• Advanced collaboration methods to offer unparalleled value.

Golda Arthur knows her way around a microphone, and helps clever people sound great when they’re speaking into one. She’s an award-winning audio producer who creates innovative podcasts that connect deeply with listeners. Over the course of her 20 year career in journalism, she’s worked on breaking news, produced long-form documentaries, and led teams of creative people on deadline. She has reported, edited and produced audio for the BBC, the CBC, Vox Media, and Marketplace. She is an audio instructor and mentor, and helps people do their best work in audio.

Takeaways:

• What problem will your podcast solve for the audience?
• How could you best use the medium of audio for exploring the subject of the podcast?
• How much time do you plan to use for making the podcast?

Marissa Eigenbrood, President of Smith Publicity, leads a dedicated team in amplifying a wide array of literary voices, from those supported by established publishers and innovative hybrid presses, to independently published debut authors, influential keynote speakers, and industry luminaries. With a commitment to lasting impact well beyond publication date, over her last 15 years with Smith, she has developed captivating book launches while strategically guiding authors and experts towards cultivating a robust and enduring presence in their respective fields. Marissa’s fervor for championing the knowledge, stories, and ideas of others, and shaping their expert platforms, underscores her mission to redefine success in the ever-evolving landscape of publishing. She proudly celebrates the incredible work of her team on a daily basis, which includes brand elevating national media coverage, top podcast interviews, impactful target audience engagement, and select speaking opportunities. The future is bright ahead for Smith and the authors, experts, and speakers they represent, and she is honored to be a part of leading the way.

Takeaways:

• Build a book and launch a legacy: Why it’s critically important to think about the long-term potential and value your book launch can have, and how to develop a marketing and publicity plan to support it
• Brand building vs. audience building opportunities: Why both are equally important to your book and your speaking career
• The speaker/author partnership: Why (and when) you should consider writing a book as part of your speaking platform and marketing plan

Main points for attendees to know:

• This is a long-term investment when used wisely and strategically: Media coverage is not only powerful is the moment it happens but, with the right plan in place, you should be able to continue leveraging it for years to come. This mentality is important in understanding the time commitment, collaboration, and financial investment of a publicity and marketing campaign. 
• Be ready to answer these questions: who is your target audience, what are your goals for your book and personal brand, and why is this the time for you to launch a book/new book. We ask these questions in our first introductory call to ensure we can align on developing a tailored campaign specific to who you are trying to reach and what you hope to achieve through our work.
• Beware the “one-size-fits-all” plan: Publicity and marketing are areas filled with a wide array of options and paths to consider. What should be at the heart of any tailored campaign is an idea of how we can best reach your target audiences. This may also mean being flexible in the overall timeline of the campaign too. If a book publicist has a hard and fast rule of one type of campaign, it’s likely missing some key opportunities for creating impactful and valuable awareness. 

Chitra Rochlani
Chitra Rochlani is the creator of The Warrior Mindset and an alumna of NSA New York Speaker University. Chitra is a wellness coach, speaker and author of The Warrior Mindset. She is a NASM certified CPT, CES, BCS and Precision Nutrition Coach.

Chitra empowers her clients to get out of the quick fix mentality and get to the root cause of what triggers their behaviors. She is on a mission to empower her clients to unleash their inner warrior so they can attract the people and experiences they deserve using her 3 A’s!

Chitra will be sharing the WHY you should consider joining Speaker University and HOW it can help your speaking business.