One of the most important aspects of your marketing as a speaker is your differentiation. To succeed at the highest level, you need to stand out and apart from your competition. This means finding what makes you unique and different. It means finding, as differentiation expert Mark Levy would say, your ‘BIG SEXY IDEA™ ’. He explains this as an idea that,’ if anyone in the marketplace wants that idea in their life, they’d have no choice but to seek you out, because seeking out anyone else would result in a second-rate, diet version of the idea.’
Mark helped Simon Sinek find his why, helped Marshall Goldsmith communicate his message to the world and has helped hundreds of speakers and experts to find their big sexy idea so that they can stand out. In this powerful masterclass, we will learn from Mark the key elements of how to find your own ‘Big Sexy Idea ™’ so that you can make a huge impact through your marketing.
- The core elements of your Big Sexy Idea ™
- The biggest mistakes speakers make in marketing themselves
- Why differentiation is so critical
- How to understand what makes you different
- Secrets behind ideas that stand out and are memorable
- How to become known for your idea in everyone’s mind
Mark Levy is the founder of Levy Innovation LLC, a positioning and strategy firm that helps organizations and thought leaders differentiate by using, what he calls, a Big Sexy Idea. The ideas Mark and his clients have created are known worldwide by hundreds of millions of people.
Mark has consulted to some of the world’s most prominent companies and individuals, including CEOs of major brands, like Popeye’s; the former head of Strategy at the Harvard Business School; and thought leaders, such as Simon Sinek of “Start with Why” fame. Mark has also consulted to a TV special on the History Channel, as well as to the iconic TV and streaming series, “Mystery Science Theater 3000.”
In 2018, he was elected into the Million Dollar Consulting Hall of Fame. The hall’s founder calls Mark’s positioning and messaging skills “unparalleled.”
Before devoting his work full-time to Levy Innovation, Mark served as Chief Marketing Officer of an Inc. 5,000 experiential branding organization with clients such as Nordstrom, Time Warner, and Stanford University.
Mark is a keynote speaker. He’s spoken about strategy to dozens of organizations, including Adobe, American Express, and Google. He is in fact a member of the National Speakers Association, and is serving as the organization’s 2023 Winter Conference chairman. Previously, he served as an organizer for TEDx.
Mark is a writer. He has written for the New York Times, and has written or co-created five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been published in eleven languages, and has been a bestseller in three different formats.
He has taught entrepreneurial strategy and persuasive business writing at Rutgers University.
Besides his positioning work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has run for over two decades, and appears on TripAdvisor as New York City’s highest-rated live show, ranked higher than even the musical “Hamilton.”
Mark and his wife, Stella, a veterinarian, live with their cats and dog on a historically preserved farm in New Hope, Pennsylvania.