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Anna Liotta (January 2020 Chapter Event)

January 17, 2020 @ 12:30 pm - 4:00 pm


CHAPTER MEETING – JANUARY 17, 12:00 – 04:00 PM

Registration Deadline January 15, 2020. No walk-ins possible.

Join members of NSA NYC, professional speakers from the New York City Metropolitan area and our guests at our monthly chapter meeting. It’s your chance to connect and bond with renown speakers, thought leaders, authors, consultants, coaches, trainers, and professional educators.  Our featured guest speakers share industry insights and business trends and practical tips. You’ll learn new strategies that will enhance your intellectual property, speaking skills and increase your revenue.

Meeting Agenda:

12:30 – 01:00 Arrival & Networking
01:00 – 01:10 Start & Welcome
01:10 – 01:40 Member Insights
01:40 – 02:30 Guest Speaker
02:30 – 02:50 Break & Networking
02:50 – 03:00 Announcements
03:00 – 03:50 Guest Speaker
03:50 – 04:00 Thank you & Closing

Featured Guest Speaker:

Anna Liotta, MA, CSP, is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©.

Her deep understanding of generational dynamics is grounded in 20 years of research, keynoting and consulting clients including Amazon, Bloomberg, Coca Cola, Microsoft and the NBA.

Anna’s most impressive generational credential, however, is that Anna is the youngest girl of nineteen children. This means that every Thanksgiving, graduation or wedding is a fascinating case study in multi-generational communication.

Programming Information:

What’s Stopping Millennials or Gen Xers or Boomers from Hiring You–and What to Do About It

At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials.  Bad news: what captivates one group is turning off another. Worse news: you can’t just target the final decision-makers with your marketing. During the sales process, you–or maybe only your website–will touch all three generations.  How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?

In this fast-paced, action-focused session you will learn:

  • Your own generational blind spots that are sabotaging making a connection with older or younger clients
  • The one-piece of research you must do before talking to a decision-maker
  • How to accommodate contradictory needs of different generations in one sales pitch
  • How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations

This is a must-attend session for speakers of all generations–well, only if you want to close more business.

 Member Insight: 

We are excited to hear from past NSA NYC President, Diane DiResta, CSP.

Scale or Fail: How to Scale Your Speaking Business.

You love being a professional speaker. But is speaking really a business?

To have longevity in the speaking industry it’s important to scale your services.

Speaker, Author and Executive Speech Coach, Diane DiResta, CSP  will share with us

  • Why speaking is not a business
  • 5 phases of scaling
  • 8 ways to scale from the stage and get off the road


Jeanne M. Stafford encourages her audiences to say “YES!” to every space they enter. She is a gifted facilitator, motivator and relationship generator. She helps people to find greater joy at work and in life by arming them with usable and compelling communication skills. Jeanne is a member of NSA NYC, serves on the Board as Director Chapter Event Programing, and as the Master of Ceremony, she will lead us through this event.


Website: www.jeannemstafford.com



Venue: Serendipity Labs – 28 Liberty Street, 6th Floor

Dress Code: Business Casual

Catering: Coffee, Tea, Water

Tickets must be purchased by 11:30 pm two days prior to the event. No WALK-INS are possible. Please bring I.D. and check-in.


$85  for Members, Associates, Speaker University Students
Log in to receive your Membership Discount, will automatically be applied at check out.

$85 for visiting Non-Local NSA Members and Members of Global Speakers Federation
Use Coupon Code “nsa_speaker2019” at check out.

$95 for Non-Members and Guests

$75 for First Timers
Use Coupon Code “nsanyc_guest20” at check out.

(All-Access Pass savings available for Members only.)

Important Deadline:

No walk-ins are possible. You must buy your ticket by 11:30 pm on January 8, 2020.

Cancellation and Refund Policy:

Requests for refunds must be made a least one week before registration for the event closes by using the contact form. After that time, you may send a replacement if you notify us and send first name, last name and e-mail address of the person who will join us 48 hours prior to the event via the contact form. Discounted All-Access-Pass chapter event tickets cannot be refunded.

Can’t make it to this event? How about…

Make sure to connect with us prior to this meeting:

Follow on Facebook            Connect on Twitter             Subscribe on Youtube

Use Hashtag #NSA20 to connect with members and guests.

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Plan to be a regular at our meetings? Please learn more about the different options to become a member of NSA NYC.


January 17, 2020
12:30 pm - 4:00 pm
Event Category:


Serendipity Labs
28 Liberty Street, 6th Floor
New York, NY 10005 United States
View Venue Website


NSA NYC Chapter
View Organizer Website


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