Getting media attention for you and your business would be great… but what are the steps? This working session will take you from idea, to pitch email, and get you to actually pitch the media. Who will be the ones to get press? Maybe it will be you.
Former National TV Producer, media trainer and Guinness Record Setter for most media interviews (112 in 24 hours), Jess Todtfeld will walk you through the process. He will give you a template designed to not just get the attention of the media, but to get you booked.
This session will help you customize pitches that are irresistible to the media. You will learn what pitches work and what pitches don’t work. You will create hooks and sound bites designed to get the media to pay attention and desire your story.
By attending this session, participants will:
1. Leave this session with actual pitches you’ve crafted and personalized.
2. Create and Customize Winning Hooks that the Media will love (and take them with you.)
3. Learn the steps / Template for having the perfect pitch
4. Understand How to Create Sound Bites, and Why They are Crucial for Media Pitches
5. Have your pitch sent to media outlets
About the Speaker:
Jess Todtfeld, CSP shows organizations that the Secret to Power & Influence is connected to communication style and techniques. Todtfeld is President of Success In Media, Inc, one of the leading business communication and media training authorities in the U.S. With more than 15 years of experience, Todtfeld helps CEOs, business executives, spokespeople, public relations representatives, experts, and authors to not just become better communicators, but create real tangible outcomes. His talks begin with one simple question… “What Are You Trying to Create More of?”.
Todtfeld has trained clients from the United Nations, IBM, JPMorgan, AARP, USA Today, The World Children’s Wellness Foundation, Land Rover USA, Edelman Public Relations, LinkedIn, The American College of Emergency Room Physicians, Scripps TV Networks, North Face apparel, and the ASPCA. Todtfeld brings with him 13 years of experience as a Television Producer on the National Level for networks including NBC, ABC, and FOX. During that time he booked and produced over 5,000 segments. He was also part of the team that launched “The O’Reilly Factor” and “Fox & Friends.” On the other side of the camera, Todtfeld has hosted, reported, and even earned a Guinness Record as a guest… Record for Most Interviews Given in a 24 Hour Period (112 on radio.)