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Summer Social – Aug 28
Host / Emcee: Jen Slaw
Intro & Welcome from your 2020-2021 NSA NYC President: Corey Kupfer
Speakers:
Tom Krieglstein – The College Market
Kate O’Neill – International Speaking
Ralph Peterson – Book Writing & Publishing
Ramon Ray – Corporate Sponsorship for Events
We’ll be unveiling the exciting new format for Elevate mastermind groups.
Our 4 instructors will lead breakouts to share key strategies and an overview of what will be covered in the 8-week Elevate program.
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The second half of the event will include social games and networking to reconnect, have some fun, get to know each other on a deeper level, and offer creative & interactive ideas for your own virtual events.
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More information about what to expect from each of our speakers!:
Ralph Peterson – Book Writing & Publishing
- How to write a book: Includes structure, length, chapter set up, introduction, word count, as well as who to write to and what to write about.
- How to publish your book: There is a common misconception in the book publishing world – most people believe there are only two paths: Traditional publishing and Self-publishing. Although these are both great options, there is a third option that is even better – we will discuss them all in detail.
- How to promote and market your book: Writing a book and even publishing a book isn’t enough. You have to be able to sell your book. We will discuss all the ways you can market your book, from traditional marketing to guerilla marketing tactics and I will share the magic formula on how to gain #1 status on Amazon.
Ramon Ray – Create Big Events That Get Big Sponsors
• Speakers and Agenda: What kind of agenda and speakers should you build to have a desirable event. What kind of speakers should you look for? How to craft agenda name titles?
• Event Logistics: How should your event look and feel? How to best market the event for as little budget as possible? How to go beyond just a “Zoom” meeting.
• Sponsors: Now that you’ve crafted a desirable event what are some ways you can identify and connect with sponsors who might want to be a part of your event. What are some things a sponsor might want?
Tom Krieglstein: How To Get Paid Speaking To Colleges/
The college market is a massive, lesser-known, market for professional speakers. Many speakers make well over $500k per year speaking to students about a variety of topics. Knowing what sells, who to sell it to, and how to deliver it are the keys to becoming a successful college speaker.
In this Elevate session you’ll learn:
- What topics sell best for the college market,
- Who are the buyers at the schools,
- How speaking to students is different than speaking to adults.
Kate O’Neill is a strategist and futurist who is helping business and humanity prepare for change at exponential scale, such as with emerging tech, big data, climate change, and more. She does this by guiding business and civic leaders to be both successful and respectful with human-centric data and technology, and by helping people better understand the human impact of emerging technologies.
Kate’s expertise in data-based business models, integrated experience strategy, and human-centric digital transformation comes from more than 20 years of experience and entrepreneurship leading innovations across technology, marketing, and operations in category-defining companies.
- How to position yourself for international work: how to make sure your work is globally focused, globally relevant, and able to resonate with people around the world
- How to get your business ready for an international component: the tax and finance implications, other operational requirements, planning for travel whenever and wherever that’s possible, and so on
- How all this is affected by the pandemic, what additional considerations and concerns there may be, and how to continue to build your international business amid travel restrictions and uncertainty
