You’ve 7 Seconds. Make them count! with Sylvie di Giusto, CSP + Fireside Chat with Director of Sales at NYC Tourism and Conventions, Matt K. Schechter

September 2024 Chapter Meeting | No cost to members | First time guests can attend at no cost by using code: SEPTMEETING2024

Discover how the market’s perception of you can shape your speaking career and business as you learn to master the art of first and lasting impressions using behavioral neuroscience principles. Get equipped with practical strategies to strengthen your positioning with potential clients, event professionals, corporate buyers, and bureau partners, and manage all touchpoints effectively—whether digital, in-person, or virtual—to significantly boost your speaking opportunities and business revenue.

In the world of professional speaking, the market’s perception of you can dramatically influence your career trajectory. Whether it’s a prospective client, event professional, corporate buyer, or bureau partner, every interaction is critical, and every impression can be definitive. This bespoke presentation, tailored specifically for speakers, trainers, authors, and coaches, is designed to transform every fleeting encounter into a profound opportunity for impact, connection, and rapid business growth. Utilizing principles of behavioral neuroscience, Sylvie di Giusto, CSP, will take you on a thought-provoking journey to discover how snap judgments about you and your business are formed.

She will share masterful strategies to navigate these critical moments effectively, molding perceptions, steering decision-making, and substantially boosting your business opportunities and revenue.

– Understanding Impressions: Learn the neuroscience behind first and lasting impressions and harness these insights to foster powerful, positive interactions from the start.

– Perception and Influence: Explore how to effectively project and control the perception of your brand, ensuring that the message you send to the market is received and resonates in the way you want to be known.

– Touchpoint Management: Gain practical, tactical insights into managing every interaction—whether digital, in-person, or virtual.

– Brand Alignment: Strengthen your personal brand with strategic positioning that presents a unified brand image reflecting your core values, expertise, and unique identity as a speaker.

– Innovative Presentation Skills: Experience firsthand from a master of interactivity and innovation that a keynote can be so much more than just a lecture.

Prepare to engage in a thought-provoking, interactive experience where real-world scenarios and data from Sylvie’s research about the buyer’s market will be analyzed and discussed, ensuring that you leave equipped not just with theoretical knowledge, but with actionable strategies that you can immediately implement in your speaking career. Join us at NSA NYC and start making every second count towards building a stronger, more influential, and more financially rewarding speaking career.

Matt K. Schechter, Director of Sales at NYC Tourism + Conventions, will join us for a fireside chat to share insights on current trends in event organization and the demand for speakers. He will discuss key factors that event organizers consider when selecting speakers, and offer advice on building relationships with city organizations. Attendees will have the opportunity to learn from Matt as he addresses questions such as:

– Common mistakes speakers make in their interactions with event organizers that could jeopardize their chances of being booked.
– His top piece of advice for succeeding in New York’s competitive conference market.
– Ways speakers can support NYC Tourism and Conventions in promoting New York City as a premier event destination.
– How to stay informed about New York Tourism and Conventions through their website, newsletter, and social media.

About Sylvie di Giusto:

More than a decade ago, Sylvie made one of the best decisions of her life. She left her successful 20-year corporate career in Europe and brought her young family across the Pond to America with a newborn on her lap. Sylvie exercised what she has since called 💥 The Power of Choice,💥 a conscious decision-making framework that allows us to understand our perceptions, choose our behaviors, and determine our best outcomes. Sylvie gives her audiences the Power of Choice to determine their greatest outcomes in leadership, sales, and customer experience.

Many of the most respected organizations, associations, and government agencies in the world trust her to help them make the right decisions that grow their brands and bottom lines. From American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Air Force, she has worked with extraordinary leaders and professionals, resulting in:

👉🏻 improved employee performance
👉🏻 elevated leadership presence
👉🏻 intentional customer interactions
👉🏻 greater customer satisfaction and loyalty
👉🏻 increased sales and revenue
👉🏻 enhanced brand reputation

About Matt K. Schechter:
Matt is the Director of Sales, NYC Tourism + Conventions. Leveraging extensive knowledge of the marketplace, a background in hotels, and strong relationships throughout New York City, Matt assists in realizing dream events. Starting with finding the ideal venue—regardless of budget, group size, or time of year—Matt provides guidance from the initial site inspection through to post-contract details, offering insights into what’s new and happening citywide.