Recordings of NSA NYC Masterclasses - 2021/2022 "What You Need to Know"

September - The Mindset of World Class Speakers

With Tom Ziglar (& Owen Fitzpatrick)
Monday 20th September 12pm Eastern

In this first masterclass, we will talk with Tom Ziglar, proud son of Zig Ziglar. You will learn more about how to think about the speaking industry and the challenges it faces moving forward. You will discover some of the most important mindset lessons that Tom has learned from his father, Zig Ziglar, one of the best speakers to ever do it. You will also become aware of practical and immediately implementable steps that you can take to bounce back from the setbacks recent times have delivered and move forward to reach your potential as a world-class speaker.

You will learn how to:

– Make the core mindset shifts that will help you choose to win as Tom would say

– Build and grow your speaking business by learning best practices that work

– Develop the mindset of some of the most successful speakers on the planet

– Triumph over adversity by handling disruptive times

– Speak in a more motivating and inspiring way

– Raise your standards and practice the habits of world-class speakers.

September 2021 Masterclass

October - Finding your Silver Bullet

With Neil Gordon (& Owen Fitzpatrick)
Monday 18th October 12pm EASTERN

In this session, you will learn from Neil Gordon, creator of the Silver Bullet Method, the key components of what people need to know about you when you speak to them for the very first time. From networking events to your website, the content you create, and even your keynotes, having a specific way of describing what makes you different is of huge importance to us all. I’ll be asking Neil specific questions on how to improve the way we talk about ourselves so we can immediately position ourselves in meeting planners, executives, and audience’s minds in such a way that makes them want to work with us.

You will learn how to:

– Create your own Silver Bullet and communicate it clearly

– Stand out in your industry more easily

– Make yourself more memorable upon meeting others

– Engage audiences more effectively through your story and introduction

– Discover your core marketing message and how to get it across

– Know what TEDx talk you should give… whenever the time comes

October 2021 Masterclass

November - Building Corporate Training

With Margaret Considine (& Owen Fitzpatrick)
Monday 22nd November 12pm EASTERN

In this powerful session, you will learn from internationally renowned corporate trainer Margaret Considine. Margaret has been hired in multiple continents as a consultant and trainer. She has been hired to advise on high-stakes negotiations where hundreds of millions are at play. You will discover some of the key elements of corporate training and consulting and how it works. You will discover how to pivot from keynote speaking into delivering various types of training for your clients. We will explore how you structure such a business, how you price it, how you negotiate the very best deals.

You will learn:

– How to turn your keynote into a corporate training

– The core elements of every effective corporate training

– Essential ingredients of business proposals

– How to build brilliant breakouts

– The key differences between speeches and training

– How to price your offerings

– Secrets to negotiating the very best deals possible

– Secrets to building long-lasting business relationships

– The art and science of consulting

November 2021 Masterclass

December - Marketing Yourself as a Speaker

With J.J. Peterson (& Owen Fitzpatrick)
Monday 13th December 12pm EASTERN

In this transformational session, you will learn from the co-author of Marketing made simple and chief of teaching and facilitation of Storybrand, J.J. Peterson, about how you can market yourself and your speaking business to the world much more successfully. The storybrand framework is one of the most popular and groundbreaking marketing approaches in the business world today. You will discover how it works and how to specifically apply it to positioning yourself and promoting yourself as a highly valued expert and keynote speaker. 

You will learn:

– The neuroscience behind marketing through story

– The most important elements you need on your speaker website

– The key ingredients of the story brand framework 

– How to use the power of story to market yourself online as a speaker

– The 2 core qualities you need to have to appeal to your market

– How to nurture and sell to your audience as a speaker

– The secrets to building a powerful sales funnel as a speaker

December 2021 Masterclass

Download Masterclass Notes from J.J. Peterson

Download Now

January - How To Create Incredible Relationships With Your Customers And Prospects Through A CRM

With Taylorr Payne (& Owen Fitzpatrick)

Our customers are everything. The relationships we build with them will determine if we succeed, how well we succeed and how long we succeed for. Relationships come from demonstrating that you care for the prospect and are reliable. While learning as much as you can about the prospects you speak with, you need to keep track of that information. As you talk to more prospects, you need to keep track of more and more information. It can get very challenging to say the least, doing this on notes or your own spreadsheets. This is where a CRM is critical for you as a speaker. In this masterclass, we will talk to Taylorr Payne from SpeakerFlow about all things CRM. We’ll find answers to the following questions:

  • What is a CRM and what makes a particularly good one for speakers?
  • What are the problems that a CRM solves?
  • How should you best use a CRM?
  • What kind of information should you be collecting about your prospects?
  • How can you use a CRM to communicate with your prospects and customers?
  • What is SpeakerFlow and how does that work?
  • What are the benefits it has for your business?

January 2022 Masterclass

Download Masterclass Notes from Taylorr Payne

Download Now

February - Winning Speaking And Training Business In The NYC Corporate Marketplace

With Sarah Clarke (& Owen Fitzpatrick)

In this session, you will learn from Sarah Clarke, CEO of Intuition North America, the secrets to succeeding in the New York corporate market. Intuition provides technical and professional skills training to dozens of world-renowned organizations. 

You will learn what learning and development organizations look for when they search for keynote speakers or trainers. You will understand what are the essential ingredients in effective pitching sessions and how to put your material across to key decision-makers in a way that makes them say ‘Yes’. You will discover the current trends in the corporate speaking and training marketplace in New York and the most effective ways to take advantage of them.

  • What are the hot topics in 2022 in Corporate America?
  • What are the qualities that corporations look for in speakers and trainers?
  • What are the key elements of a successful pitch to large organizations?
  • What companies want in the keynotes and trainings they sponsor?
  • What are the big mistakes that independent contractors make when working with a company?
  • What is a CRM and what makes a particularly good one for speakers?
  • What are the problems that a CRM solves?
  • How should you best use a CRM?
  • What kind of information should you be collecting about your prospects?
  • How can you use a CRM to communicate with your prospects and customers?
  • What is SpeakerFlow and how does that work?
  • What are the benefits it has for your business?

February 2022 Masterclass

Download Masterclass Notes from Sarah Clarke

Download Now

March - Protect Your Speaking Business

With Sarah Clarke (& Owen Fitzpatrick)

You come up with an incredible mantra and begin developing content. You fall in love with it and start telling people. Then one day you get a call. Somebody else is using the same name or suspiciously similar content… worst of all… they have filed copyright and trademark applications. As a speaker, the best use of your time is creating incredible content and delivering it powerfully, not worrying about the gamut of potential legal problems. That’s where Russ Riddle comes in. In this masterclass, you will learn how you can proactively protect yourself and mitigate potential issues. From understanding copyrights and trademarks to updating your contracts, policies and insurance, this session will be of immense value to you long term. Get answers to questions such as:

  • What do you need to know about IP or intellectual property as a speaker?
  • What is the difference between copyrighting something and trademarking something?
  • How do you register your IP and what does the process involve?
  • What kind of contracts do you need as a speaker?
  • What are the most important elements you need in your contracts?
  • What kind of professional insurance do you need as a speaker, trainer or coach?

March 2022 Masterclass

Download Masterclass Notes from Russ Riddle

Download Now

April - Processes, Systems, and Technology

With Sarah Clarke (& Owen Fitzpatrick)

Juggling so many things as you run your speaking business is never easy. Add to that is the overwhelming amount of new technological solutions on offer in the marketplace. They promise that if you buy their system… everything will work like a dream from then on. But it never seems to work out that way. We all know that building systems and processes in our speaking business will help us to focus on what we’re best at while developing the ability to scale. In this masterclass, a NSA NYC favorite Crystal Washington returns to reveal how we can run our businesses and optimize our processes using the coolest tech tools. We will look for answers to questions such as:

  • Why are systems and processes so important for your speaking business?
  • What kind of systems and processes have you set up in your business?
  • How did you decide which systems you needed?
  • How did you set the systems up?
  • How did you onboard and do you work with your wonderful assistant?
  • What does a day in your working life look like on a speaking day?
  • What does a day in your working life look like on a non-speaking day?
  • How do you switch off?
  • What tech tools do you use in social media marketing?
  • What tech tools do you use in your relationships with your clients?
  • What are the other key tech tools that you would recommend to every speaker?
  • What tips do you have for anyone who buys these tools to get the most out of them?

April 2022 Masterclass

Download Masterclass Notes from Crystal Washington

Download Now

May - Profit Planning

With Sarah Clarke (& Owen Fitzpatrick)

So many speakers leave their financial success to chance. They are reactive with their financial decisions and find themselves chasing their tail trying to respond to the various bills they have, the tax requirements, and the many unforeseen issues that crop up when you work for yourself. It is critical to learn how to manage your money and organize a system where you proactively build a solid financial system that helps you make a consistent profit. In this masterclass, we are joined by the wonderful strategic profit growth expert and CFO coach Admira Adovic who will explain how to take a proactive approach to planning your profits. She will share valuable insights about how to set yourself up for financial success and manage your cash in a more effective way.

You will learn:

  • The biggest mistakes most speakers and small business owners make with their finances
  • Keys to organizing your finances in a way that benefits you for the long term
  • Which bank accounts can help you manage cash in the most optimal way
  • How to make sense of the numbers and make better decisions as a result
  • Strategies Admira uses with million-dollar businesses to help them make consistent profits
  • How to mitigate losses and prevent yourself from being blindsided by bills
  • Change your mindset about your finances and build consistent habits of success


Admira is an award-winning financial consultant with over 10 years of experience in financial analysis and change management with global institutions. The founder of KARE CFO, she is the go-to expert for small businesses in strategic financial management, quantitative analysis, and financial forecasting.

Admira has a Business Economics degree from Oakland University, a Masters’s in Accounting at City University of New York, and holds awards from world-leading financial institutions such as Bank of America and the US Department of Treasury (Internal Revenue Service). Admira is a rare find in the financial arena; both funny and warm-hearted she will put you at ease with stories about travel and family in no time.

April 2022 Masterclass

Download Masterclass Notes from Admira

Download Now