January 2018 – Booking More Business with Gen Xer & Millennial Decision Makers (and Boomers too)! with Anna Liotta
Decision makers today are a multi-generational diverse mix. As speakers, we must be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODES™ of the buyers of today (not yesterday). This fast-paced, action-focused session will share what makes each generation of decision makers want to see, hear and know more from speakers – and what gets you blocked from getting through.
Discover tangible takeaways that you will be able to implement into your speaking business.
By attending this session, participants will:
- Learn how to customize their messaging to connect and engage Gen X, Millennial, and Boomer decision makers
- Understand what they have been doing that is sabotaging their business with buyers from other generations
- Leave with powerful, simple adjustments they can make to elevate their ROI in business development activities
About Our Talented Speaker:
The founder of The Generational Institute™ and author of Unlocking Generational CODES, Anna Liotta leverages her Generationally Savvy Communication Solutions™ programs to help clients develop practical strategies for optimal communications across generations.
Anna is the youngest girl of nineteen children which means that each Thanksgiving, graduation, or wedding gathering is a fascinating case study in multi-generational communication.
Anna’s clients range from the PGA of America to the NBA, from Amazon.com to the Women’s Foodservice Forum.
Anna holds a Master’s degree in Interpersonal Communication and has more than twenty years of experience in the field of intergenerational inclusion, communication and leadership.Anna currently serves as the Vice-President of the National Speakers Association, and President of the Columbia Tower Club and Top 40 Under 40 Alumni Association.When she is not Keynoting or volunteering you’ll find her at an off-leash dog park with her Labradoodle puppy named Golfing.
November 2017 – Walter Bond, CSP, CPAE – Who Said Talk is Cheap?
Would you like to know what goes on inside of your brain (as well as your audience’s) when you are presenting? Would you like to see how your brain lights up when it hears a familiar story (e.g., like the ‘Star-Fish’ Story)? Would you like to learn some brain-friendly techniques that you can immediately use in your presentations?
This powerful three-pound mass (and sometimes mess) of grey and white matter, which we call the brain, disproportionately exerts an incredible influence on yourself and others. Knowing how to use it effectively and efficiently can greatly increase your impact on others. Knowing what might be going on inside the brain of your audience allows you to truly personalize your content.
2017 – September Meeting – Extreme Panels with Brian Walter
Ever want to be on a panel or moderate one? The current president of the National Speakers Association, Brian Walter, will vividly demonstrate unique formats of panel discussions with a star-studded diverse panel from our very own NSA NYC chapter.
So you will get the double benefit of experiencing the Extreme Panel formats while ALSO hearing great answers about your speaking business.
Listen to this meeting: