“An idea is only as strong as you make it”
No matter where you want your idea to go, you know you need the message that will take it there. Yet you also know the best messages aren’t just motivational mantras and compelling calls to action. The best message is a case for your idea. The case for why your big idea is the answer to their big questions. The case for why your idea is the only one that makes sense – rationally and emotionally. That case? The case they can’t unhear? It already lies within you. It’s how you built your idea in the first place. It’s called the Red Thread® and it’s what will make your message as powerful as your idea.
As the “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas using their Red Thread®, the universal (but unique!) tie between how we see the world and what we do in it.
Tamsen’s own Red Thread weaves through her 20 years as a brand and message strategist, though she says she learned the most about inspiring change as a Weight Watchers leader.
As a TEDx Executive Producer, Tamsen coached experts, iconoclasts, and pioneers from around the world to build their Red Threads into Ideas Worth Spreading—and more than 9 million YouTube views.
Today, she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want to their big ideas to have an even bigger impact.
Tamsen lives in Boston with her other half/chief ballroom dancing partner, and two amazing boys with big ideas all their own.