Loading Events

« All Events

  • This event has passed.

Working Session

May 8, 2018 @ 6:00 pm - 7:45 pm


Marketing Espionage

How to SPY on “Yourself”, “Your Prospects”, & “Your Competitors” to Dominate Online


About the Working Session

These are interactive learning sessions for 10 NSA NYC professional members that arrive with computers in hand, ready to grow professionally and learn new strategies that can completely revolutionize their businesses.

Google is still the #1 search engine and over 80% of searchers ‘Google’ your name before they call. That’s why your Findability online is still a huge piece of your overall marketing success.

This high-content, no geek speak program based on my book pulls back the curtain on industry secrets and reveals how to:

  • Understand why “Intel Strategies” are not covert, but industry best practices to develop a winning online marketing plan.
  • Tap the psyche of the searcher to stop guessing and start connecting meaningfully with customers who are ready to buy.
  • Gain a strong competitive edge by discovering your competitors’ online strategy.
  • Conduct advanced keyword research and create content that converts customers.
  • Learn top non-technical strategies any business can implement to improve Findability.

Get ready to roll up your sleeves and use real-life tools of the trade to understand and set strategy for your own businesses during this game-changing session. Plus, executives and your webmasters or marketing team will discover how to keep Internet marketing professionals accountable for the investment.

About the Speaker

Heather Lutze is the widely-acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Three books, in fact—Marketing Espionage: How to Spy on Yourself and Your Competitors to Dominate Online, The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.

Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company—the Findability Group.

These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association, a sought- after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London.

Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business.

About the Venue

The Working Sessions take place at the C-Suite Network Offices. Please take the elevator to the top floor and check in with the receptionist.

Important Deadline

No walk ins are possible. You must buy your ticket by 11:30pm on May 7, 2018.

Membership Ticket

If you are a member of the NSA NYC chapter, please log in with your username and password. Buy a general ticket and your membership discount will automatically be applied on the check out page.

Cancellation and Refund Policy

Requests for refunds must be made at least one week before the event by contacting Cathy Dolan-Schweitzer at cathy@healthwelldone.com.


May 8, 2018
6:00 pm - 7:45 pm
Event Category:


214 West 39th Street - Penthouse
New York, NY 10018 United States