Inspiring speakers don't just have smart things to say – they connect with their audience. They do so by creating a strong link between what they have to say, and what would be relevant, helpful, and enjoyable for people to hear. In this master class conversation we will learn from our guest Kevin Perlmutter, author of the book "Brand Desire, about how understanding and addressing emotional motivations, and finding the Shared Emotional Motivation, can help your talks be the most memorable and inspiring.
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