The Champion’s Code: How to Generate Momentum and Grow Your Speaking Business Through Good Times and Bad WITH ROSS BERNSTEIN

The best-selling author of nearly 50 sports books, Ross consistently speaks at over 100 events per year and has even keynoted conferences on all seven continents. He’s a solopreneur who has built a lifestyle business with no employees or assistants, which allows him to travel nonstop with his wife and daughter. He purely keynotes and doesn’t have other profit centers, so he’s laser focused on booking gigs. In this session, Ross will peel back the curtain and share the inside secrets on how he’s built his business by building relationships, negotiating win-win deals, and ultimately just doing things very differently. 

In this session you will discover:
• Innovative ways to give and receive referrals, not just to your fellow speakers, but to your clients.
• How to leverage video testimonials, philanthropy, and social media in order to grow your business.
• Ideas on creative negotiations in order to find “Value” when clients don’t have your “full fee.”
• Methods to be more creative in your sales pitches, your customization, and how to create “slump-busters” in order to keep your calendar full.
• Ideas on pre and post gig networking that could hopefully lead to more international travel and lifestyle destinations.