COMMAND YOUR VALUE:  The NegotiatioN nEdge Every Speaker Needs

Your expertise isn't the issue — your negotiation positioning is.

Speakers invest years developing their craft, yet when it comes to communicating their own value — with meeting planners, bureaus, and decision-makers — many of the same patterns surface: hedging language that signals doubt, premature discounting, and objection-handling that unintentionally erodes credibility. The skills that make someone an exceptional communicator on stage don't automatically transfer to the conversations happening off it.

In this interactive session, bestselling author, globally recognized negotiation expert, and MBA negotiations instructor Fotini Iconomopoulos applies her Fortune 500 frameworks to the specific high-stakes moments speakers face every day. Drawing from Say Less, Get More and her work with elite negotiators worldwide, Fotini equips speakers with the mindset and language to communicate value with confidence, handle pushback without discounting, and move conversations forward without damaging relationships.

Attendees will leave with:

• Mindset and language to communicate your value with confidence — without hedging, over-explaining, or leaving money on the table
• A framework for handling objections and pushback — so you can hold your ground without damaging the relationship
• Live positioning feedback you can apply immediately"