HOW TO FIND YOUR BIG SEXY IDEA™ AND DIFFERENTIATE YOURSELF with Mark Levy
ZoomOne of the most important aspects of your marketing as a speaker is your differentiation. To succeed at the highest level, you need to stand out and apart from your competition. This means finding what makes you unique and different. It means finding, as differentiation expert Mark Levy would say, your ‘BIG SEXY IDEA™ ’. […]